THE WORLD OF 1925 IS NOW OPEN ONLINE. Register and enjoy 15% off all available products, plus complimentary nationwide delivery. Spend IDR 750,000 or more and receive the brand-new KAYF Fragrance Tag, on us. While stocks last. T&Cs apply.
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On care and intention.

1925 is an ongoing practice. Of care, repeated. Of daily rituals shaped with restraint.

Our work favors substance over display, clarity over excess, and refinement that reveals itself quietly.

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Grooming

CÍTRICOS DE SATSUMA Forma Clay

A premium water-soluble clay that provides a confident hold and allows for a casual textured look with a silky matte finish. It works well for short styles and helps to add body, thickness and structure to the individual hair shafts ultimately providing volume throughout the day. 1925’s Cítricos de Satsuma specially formulated with both Castor and Argan oil to maintain a healthy scalp and hair growth. The blend of The Orient’s Citruses creates a rich-yet fresh scent that brings a hint of balmy summer from the Far East. Now Enhanced with Rare Actives Stepanquat Soleil - Helps keep hair soft, smooth, and manageable without leaving residue. Kerascalp - Supports scalp condition and helps maintain a healthy-looking scalp environment. Saw Palmetto (Serenoa Serrulata Fruit Extract) - Known to help strengthen and condition hair while supporting scalp balance. Product Details: 100g | 3.53 oz. 8997232080011

Lifestyle

OUDH DE SHIRAZ Scented Candle - The Signature Series

An ode to Shiraz’s poetic flair and nightingales. A mystical and urbane scent that evokes a spellbinding journey through the alleys of the fabled Eram Garden, tantamount to the timeless Hafez’s fine verses that resonate intensely. The distinctive and mysterious scent of 1925’s Oudh de Shiraz is fused with precious Oud, one of the most rare and expensive ingredients in an arsenal of fragrances. Its dark, distinguished accent is enhanced by slightly animalistic notes. A deep fragrance that is ardent as it is captivating. Scent notes: Oud, Musk Product Details: 310 g | 10.9 oz. 8997232080042 Our Scented Candle is made from finest quality vegetable wax and double-layer wood wick. The wood wick burns cleaner, wider, slower, and its soothing crackling soon brings you a calm, intimate atmosphere.

Grooming

KAYF Extrait de Parfum

Three years in the making, KAYF, pronounced “keef,” is an extrait de parfum shaped by the memories, atmosphere, and sensations of northern Morocco. At its heart is a kif-inspired cannabis accord, layered with herbaceous freshness, delicate florals, and resinous warmth. The result is fresh yet narcotic, elusive yet quietly seductive, lingering on the skin with an intriguing and unforgettable presence. Top notes: Bergamot, Cannabis, Galbanum Heart notes: Lily of the Valley, Ambrette, Jasmine Base notes: Tonka Bean, Labdanum, Sandalwood, Patchouli Mood: The crisp air of the Rif Mountains. Kif drifting on the breeze. The aromatic haze of the souq. A path leading into the unknown. For the first 100 orders, a KAYF Travel Pouch and a set of five distinct postcards will be offered with our compliments. In the box: 1x The 1925 KAYF Extrait de Parfum 1x The 1925 KAYF Extrait de Parfum Box Product Details: 50ml | 1.7 fl.oz.

Lifestyle

CRAVO DAS MOLUCAS Aromatic Incense Sticks

A scented representation of the unspoiled Spice Islands. The fog incense imbues a sophisticated sensuality and smooth feelings of emotions through its subtle yet invigorating layers of chestnut, clove and a hint of vanilla, like a soft wind and you’ll be slipped into a delightful reverie. The soft and dreamy scent of 1925’s Cravo das Molucas is carefully crafted with notable Asiatic notes. Ideal for creating dreamlike mood. Scent notes: Clove, Vanilla & Chestnut Product Details: 20 Incense Sticks 8997232080318 Our aromatic incense sticks are hand-crafted individually, made from a blend of all natural aromatic wood powders and hand-dipped without signature fragrance oil. The mixture boasts swift heat-diminishing properties to produce cold ash that can minimise burn hazards and ease the surface cleaning. Each stick will smolder for approximately 50 minutes, but its aroma will linger for several hours. Each box contains 20 sticks.

Lifestyle

CÍTRICOS DE SATSUMA Travel Fog Incense Cones Kit

An effervescent homage to the charming Classical Chinese poem of Ju Song in which the poet eulogies a man for his steadfastness, by an extended comparison between the man and a mandarin tree. The scent of 1925’s Cítricos de Satsuma is native to Asia, where citrus trees are widely cultivated. The blend of The Orient’s citruses creates a rich-yet-fresh scent that wafts a hint of balmy summer from the Far East. It secretly enlightens the soul. Scent notes: Citrus, Cinnamon Product Details: 12 Cones with 1 Heat-Resistant Incense Burner Mat 8997232080448 Our Travel Fog Incense Cones Kit features an exclusive matte black tin container that can carry 12 pieces of our cone-shaped incense and a durable heat-resistant burner mat. Our incense cones are hand-crafted individually, made from a blend of all-natural aromatic wood powders & our signature fragrance oil. The mixture boasts swift heat-diminishing properties to produce cold ash that can minimize burn hazards and ease surface cleaning. Each cone has an individual burn time of up to 35 minutes & its wickless design allows the pure scent to permeate the space rapidly.

Lifestyle

ATTAR ROSARUM Fragrance Tag

Attar Rosarum, a spectral echo of forgotten gardens. Pear and grapefruit shimmer like whispers on a phantom breeze, before a timeless Damask rose blooms at the heart, a silent witness to empires risen and fallen. Jasmine and gardenia weave secrets in the moonlight, while musk and amber leave a fossilized sigh of forgotten beauty. A rose ablaze in starlight, fleeting yet eternal, reminding us to savor the brilliance of the moment before it disappears. Olfactory notes: Top notes: Pear, Grapefruit Heart notes: Damask Rose, Gardenia, Jasmine Base notes: Musk, Amber 1925 Fragrance Tag is a portable fragrance accent for the spaces you keep close. Designed to bring a quiet expression of scent to your car, wardrobe, drawer, bag and other personal spaces. Lasts approximately 3-4 weeks. Duration may vary depending on placement, airflow, and temperature. Product Details: 10 g | 0.35 oz

lifestyle

A Life, Well Composed

Beyond grooming, discover considered objects for the spaces, moods, and rituals that shape everyday living. Created to bring atmosphere, calm, and quiet refinement into the everyday.

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MAY 23, 2026

1925 Premium Lifestyle Grooming | The Philosophy of Modern Refinement

More than grooming, 1925 is a lifestyle shaped by craftsmanship, purpose, and understated luxury for those who value excellence in every detail.

SEP 04, 2026

The Hair Styling Product Question Most Men Forget to Ask

Hold, finish, volume and shine are easy to compare. Price is even easier. Which may explain why, once two hair styling products appear to do the same job, the cheaper one can seem like the obvious choice. What is harder to judge, and often more revealing, is the quality of the formula behind the result: how it feels, what it leaves behind, and how thoughtfully it has been made for something you may wear in your hair every day.

JUL 14, 2026

The High Road to KAYF

From Tangier’s Café Baba to the blue calm of Chefchaouen and the green heights of the Rif, the journey behind KAYF began long before it became a scent.

MAY 26, 2026

What Makes Wood Wicks Remarkable?

Discover why wood wicks are truly remarkable. Experience the soothing crackle, cleaner burn, and luxurious ambiance that elevates your space instantly.

JUN 05, 2026

Looking at the Man in the Mirror

Men’s grooming has changed. More choice, greater discernment, yet the ritual still begins with a few quiet minutes in front of the mirror.

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